Acer dials up smartphones for growth

By Tarmo Virki, European technology correspondent


BARCELONA (Reuters)—Acer Inc, the world's third-largest PC brand, entered the increasingly crowded smartphone market on Monday with the unveiling of its first eight models at the World Mobile Congress trade show in Barcelona.


"We are extremely serious entering this space," Aymar de Lencquesaing, the head of Acer's smartphone business, told a news conference, adding the company plans to break into the top five of smartphone makers in five years.


Acer is the latest in a string of companies to launch its own line of smartphones, with crosstown rival Asustek recently also announcing a tie-up with navigation device maker Garmin to sell co-branded mobile devices.


The company said on Monday it expects the business—its first foray into mobile phones -- to account for 10 percent of revenue by 2012, as lines between portable PCs and increasingly sophisticated mobile phones start to blur.


The smartphone market has become increasingly crowded in the last two years, with Apple, Research in Motion and HTC winning market share at the expense of top smartphone provider Nokia.


"We genuinely believe that we can be actually one of the top five. Over time I hope we can be better than top five," Lencquesaing said.


He said Acer was planning to invest in building up the business before it can turn profitable.


"I think it's going to take us anywhere between three to five years," he said. "Being the size that we are gives us a fairly sizeable marketing budget. We understand that we need to spend, to create the awareness that Acer is not just a PC company."


Acer intends to develop the business by using its existing sales channels for laptops. It will also use its large scale to get lower prices for some components, Lencquesaing said.


Acer said all eight of its newly launched smartphones would use Microsoft's Windows software, but it was also looking at Google's Android system.


"There is a clear interest right now for Android devices, and we believe so too," he said.


(Editing by Jacqueline Wong)


(c) Reuters 2009. All rights reserved. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.

Enjoyed the article?

Sign-up for our free newsletter to kick off your day with the latest technology insights, or share the article with your friends and contacts on Facebook, Twitter or Google+ using the icons below.


E-mail address

Rate this blog entry:
0
Editorial has not set their biography yet

Comments