How Obama Used IT To Win Nomination

How Obama Used IT To Win Nomination

Barack Obama ran a highly successful campaign for the Democratic nomination—one based on a sophisticated information technology strategy that offers valuable lessons for any CIO looking to use social networks or other technologies to push power down to the 'ground troops.' Indeed, Obama's strategy didn't rely on unique or bleeding-edge technology—far from it—but on using established hardware and software to empower a highly decentralized, largely self-organizing, network of volunteers. Here’s how CIOZone reported the story in June.

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