Tapping The Power Of Social Networking

Tapping The Power Of Social Networking

Much of today's Internet revolves around individual users, the content they create, the communities they form and the transactions they choose. Yet too few companies study how people actually interact with the Web and utilize online collaborative tools, according to a Knowledge@Wharton report. BMW, HP and Ernst & Young, however, were savvy enough to tap the power of social networking. And you can too.

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